I agree that these logos could probably use another pass.
the white background version especially seems pretty out of place. That said the cursive e is very clearly ember and ties in well to the word mark and I haven’t seen the white background e anywhere but here.
Tiny Tomster, whilst adorable, doesn’t read that well.
Any designers want to take a whack at an alt?
I’m confused. Why not just use this? It’s one of the existing logos. Is it still to happy looking for corporate presentation?
@marclipovsky to @varblob’s point: Many would call that a wordmark, we’re aiming for something that would scale well and work as a favicon.
Aigh, I hear ya. Well I’m looking forward to what ya’ll might come up with.
Ha… I’ve been a drupal developer for years and tried for the last 3 years to update the druplicon… Exactly the same discussion has been going on with drupal for years. Essentially now Drupal has a trademarked wordmark that no one else should use, and should not be modified, plus the ‘mascot’ druplicon that anyone can use and modify.
Funnily enough not even the Drupal software can contain the Drupal wordmark, because it would then be open source. I shit you not, I worked on the drupal 8 installer graphics and we can’t use the Drupal wordmark.
I love the ember logo, keep it, you don’t want to lose the friendliness. I mean it’s kinda ugly, and kinda awkward, and probably not all that professional. But the single most important thing about any open source project (imo) is the community… the drupal motto is “Come for the Software, Stay for the Community.” I think that holds true for any open source project.
Tomster encourages me that Ember has a thriving community, it encourages me to get involved, to ask questions, and not feel intimidated. It also makes me feel like Ember doesn’t follow convention, doesn’t give in to peer pressure, doesn’t conform… I love all those things about Ember.
Sure if you are working for some awful corporation who will chose a framework based on the logo then just use the Wordmark on you powerpoint presentations. But there’s no need ot change the official logo.
As for the Angular and backbone logo’s, someone mentioned neither say what they are, the angular one at least implies something to do with html5 and css3, and the shield is always a good metaphor for software. It’s a strong logo.
The Backbone one is… completely forgettable… something to do with bluetooth? Not sure.
Both the angular and backbone logos lack any personality. As a graphic designer there’s so many awesome things you can do very easily with Tomster…like on the builds page.
The cartoon rodent should go. A few weeks back I was working on convincing a client to give Ember a try. One of them was browsing various Ember sites while we were talking, came across Tomster, and suggested that the framework was created by some guy living in his parents’ basement. The discussion went down from there.
I’m chipping in, though this thread is getting a bit old, because I’d like to make a practical suggestion: Make Tomster an easter egg of some kind. Or, encourage others to include Tomster as an easter egg in their own code if it makes sense. That way those of you who love Tomster can keep him, and the rest of us can forget all about him. (And keep him hidden from pointy-haired bosses.)
Tomster is pretty important to the message we are trying to send. I think @jgwhite captured the original idea really well in his talk at EmberConf.
I’d suggest watching the talk:
@rwjblue I definitely agree. @jgwhite and team have done some fantastic work. I did open this forum, but I always enter a conversation eager to learn more than I share.
When I approached the topic, the Tomster seemed to be an unofficial logo (not just a mascot). Since I believe the title of this topic unfortunately sets the wrong focus, I’ve opted to change the title to focus on the real issue, since I along with many ember fans positively love Tomster, and don’t want him going anywhere.
The end-goal is just to see if the only solution we have for a scalable fav-icon worthy logo is an orange box with a cursive “e” or if we can do better.
If that end-product found its way into the Ember branding guidelines would be up to the team.
I really like the ember logo and think it makes the ember community seem really friendly, if a client chooses a framework based on the logo then I think the project has far more serious issues to worry about.
If you personally don’t want to show clients the tomster logo, then just use the Ember wordmark, problem solved
if a client chooses a framework based on the logo then I think the project has far more serious issues to worry about
That’s a wrong assumption. A client doesn’t choose a framework based on its logo, a client discard a framework based on that. It’s an important difference. There are several alternatives out there for any kind of project and people usually don’t have enough time to research all of them. Getting an unprofessional impression of a framework from its logo can be enough to cross it and go for another one without discovering the great possibilities it can provide.
But the ember logo is a high quality illustration. It’s not some crummy logo drawn in Ms paint. So I don’t think anyone would abandon using ember because of the logo. Plus the alternatives are backbone and angular. So you’re not going to find an alternative with a particularly awesome logo.
And if you don’t want to use it with your clients then just use the wordmark.