Template unable to read model data

So I have user data. I can confirm via the data tab on the inspector that its there. However my templates are not outputting anything. For example, the following do not work when, as I understand it, they should:

{{user.id}}
{{model.user.id}}

Hell, even calling {{ model }} doesnt return anything.

I’m using Ember 1.12 and Ember Data 1.0.0-beta.19.2

Any ideas what could cause something like this, or am I just way off base?

Addendum: Just discovered the template in question is inside a component.

Solved.