How do we beat AngularJS in the developers mindset?

I think rafalp is onto something. There’s room for both approaches: A lot of the “how to think in Ember” stuff is really important for allowing you to be creative in the framework, but some “Ember Legos” to build apps with would be a much friendlier place to start. I think that’s what the cookbook was supposed to be, but I don’t think it’s seen much action in a while. Maybe we should do a “call for recipes?”