Ha… I’ve been a drupal developer for years and tried for the last 3 years to update the druplicon… Exactly the same discussion has been going on with drupal for years. Essentially now Drupal has a trademarked wordmark that no one else should use, and should not be modified, plus the ‘mascot’ druplicon that anyone can use and modify.
Funnily enough not even the Drupal software can contain the Drupal wordmark, because it would then be open source. I shit you not, I worked on the drupal 8 installer graphics and we can’t use the Drupal wordmark.
I love the ember logo, keep it, you don’t want to lose the friendliness. I mean it’s kinda ugly, and kinda awkward, and probably not all that professional. But the single most important thing about any open source project (imo) is the community… the drupal motto is “Come for the Software, Stay for the Community.” I think that holds true for any open source project.
Tomster encourages me that Ember has a thriving community, it encourages me to get involved, to ask questions, and not feel intimidated. It also makes me feel like Ember doesn’t follow convention, doesn’t give in to peer pressure, doesn’t conform… I love all those things about Ember.
Sure if you are working for some awful corporation who will chose a framework based on the logo then just use the Wordmark on you powerpoint presentations. But there’s no need ot change the official logo.
As for the Angular and backbone logo’s, someone mentioned neither say what they are, the angular one at least implies something to do with html5 and css3, and the shield is always a good metaphor for software. It’s a strong logo.
The Backbone one is… completely forgettable… something to do with bluetooth? Not sure.
Both the angular and backbone logos lack any personality. As a graphic designer there’s so many awesome things you can do very easily with Tomster…like on the builds page.